Fear appeals in public discourse

Fear appeals in public discourse

Fear appeals are commonplace in political rhetoric and advertising campaigns, but they can have a damaging effect when enough people are quickly persuaded before taking the opportunity to critically deliberate the validity of these appeals.

Also referred to as “fear-induced persuasion,” fear appeals are designed to convince an audience of an idea with horrifying imagery and dread-filled rhetoric. For instance, you might’ve seen some anti-smoking ads that used fear appeals to convince others to stop smoking by showing graphic images of a long-time smoker’s lungs or letting someone with severe emphysema narrate an anti-smoking commercial.

While fear appeals aren’t always bad (e.g., ads to stop people from drunk driving), they can significantly influence our public discourse, for better or for worse. Let’s explore how this happens through some contemporary examples:

Emotionally Charged Rhetoric

Fear appeals almost always start with emotionally charged rhetoric, which involves words and phrases with unfavorable connotations applied to a target. In political and everyday speech, there are several relevant examples of emotionally-driven rhetoric:

And the list goes on and on. The fact of the matter is: it’s important to recognize how emotional language can distort our perceptions of the truth and cause us to react negatively before we even consider all the facts surrounding the individual or group targeted by fear appeals.

Constructing the Enemy

This brings us to the concept of constructing the enemy. Historically, Germany’s Nazi Party offers one of the most recognizable forms of enemy construction, in which a propaganda campaign led to the mass extermination of millions of Jews (who they blamed for poor economic conditions in the country at the time).

In a nutshell, “constructing the enemy” involves extensive rhetorical efforts (using speech, images, “experts,” cherry-picked examples blown out of proportion, propaganda campaigns, etc.) to designate a group of people as an enemy. After 9/11, the uptick in society-wide Islamophobia demonstrated the powerful persuasive appeal of American politicians’ rhetoric about Muslims. Nowadays, the notion that “illegal immigrants are stealing our jobs” is one of the most common examples of fear appeals that is used to justify tighter immigration policies.

How is the First Amendment Involved?

Free speech is one of the essential cores of the First Amendment, but it isn’t 100% unrestricted, according to historical legal precedents. For instance, in the 1969 Supreme Court case, Watts v. United States, it was found that threats must be considered separately from constitutionally protected speech (especially when they’re “true threats,” which may be prosecuted under the law in order to prevent fear, disruptions and violence arising from genuine threats).

A more recent (and complex) example would be that of InfoWars‘ host Alex Jones’ involvement in a lawsuit initiated by parents of Sandy Hook shooting victims, after he claimed the deadly school shooting was a hoax. This is a different kind of fear appeal, in which Jones reduced a real tragedy to a made-up incident, blaming gun control activists for using a fearful “narrative” of children dying in school shootings to get more gun control policies passed in state and federal legislative bodies. In other words, Jones labeling the Sandy Hook massacre as a hoax could be viewed as a fear appeal designed for a pro-2nd Amendment audience.

As we can see, fear appeals are extremely persuasive, both in the US and abroad. Even when they have little to no basis in reality, they can significantly alter public opinions about certain individuals and groups, which could potentially lead to violence against these scapegoated groups. As fervent supporters of constitutional rights for all Americans, we must recognize how fear appeals can subtly change our perceptions of reality and use our First Amendment rights to speak out against fear-based rhetoric that our politicians, media outlets and companies use on a daily basis.

July 2018 Newsletter

July 2018 Newsletter

FAV Family,

Enter our giveaway for a chance to win an 18-piece set of Callaway Strata golf clubs!

Are you worried that our society is becoming more divided? Please consider joining FAV this Fall at our Third Annual National Symposium in Philadelphia. We have an exciting line up of speakers coming together around the theme of E. Pluribus Unum or Divided? Join us again or for the first time. We’ll tackle the issue of polarization head on.

Philadelphia is a historic town and wonderful place to consider the relevance of principles established in our country over two hundred years ago. The National Constitution Center (NCC) is a world class facility that provides a great venue to host our gathering. If you’re traveling from afar, the hotel this year, the Wyndham, is within walking distance of the NCC. We have a special discounted rate, so please consider the trip. You won’t regret it! The first fifteen people to register get a free ticket to the Museum of the American Revolution in downtown Philly. REGISTER NOW!

Please forward this newsletter to friends and colleagues you think would appreciate FAV’s work. Subscribe here.

Yours in service,

Steve Miska and the FAV Team


Listen Up! 

Do you want to learn more about FAV or are you seeking more information about the Symposium this year? Hear Jim Hulton interview Steve Miska through radio station WFYL in Philadelphia during the Veteran’s Voice program on Saturday, July 21st at 10:00am Eastern Time. Not within radio antenna range of the station? It will also be live-streamed on the station website, http://www.1180wfyl.com.

Not available at that time because you’re still sleeping on the West Coast? We’ll send the link to the podcast the following week.


In the News

Freedom of the Press: 
Read the following research from Brookings that indicates small town newspaper closures increase local government spending. The authors speculate that closing local newspapers increase government borrowing costs because (1) less information is publicly available, and (2) local officials are no longer monitored as closely, reducing the quality of governance. The authors find suggestive evidence that alternative sources of media, such as the internet, are not acting as sufficient substitutes for local papers.

Polarization:
This is a lengthy piece from the New Yorker about Berkeley’s historic involvement in free speech what lengths the campus is taking to guarantee free speech.

When a small town in rural Virginia becomes a social media magnet for division and protest, read the Christina Science Monitor account of the Red Hen incident. Declining to serve a government official in a public restaurant.

Another indicator of division – harassment of a woman wearing a Puerto Rico shirt and the aftermath.


UPCOMING EVENTS:

Follow 1st Amendment Voice on Instagram so you can be a part of our August contest to win free tickets to the National Symposium!

First Amendment Voice Third Annual Symposium

Join us at our national convening in the City of Philadelphia,founded by William Penn as a place of religious tolerance, as we join people of faith and conscience to celebrate our Constitutional ideals; honor the annual Constitution/Citizenship Day; and address the erosion of our First Amendment Rights.

  • Date: September 14-15, 2018
  • Location: National Constitution Center (525 Arch Street, Philadelphia, PA 19106)

Symposium Flyer 2018 – Save the Date

 

Why is public trust in the press so important?

Why is public trust in the press so important?

When it comes to the news, most people can agree on one thing: few, if any, media organizations are completely unbiased. However, there’s a growing number of people who completely disbelieve anything published by news organizations with long-standing histories of credible reporting, thanks to the recent uptick in “fake news” rhetoric.

To overcome this growing crisis for our First Amendment rights in the US, we can start by recognizing how the existence of a free press is dependent on public trust in its institutions:

Speaking Truth to Power

The reason why freedom of the press was so important to our Founding Fathers is because they recognized how abusive a governing body can become if there are no checks on its power over the people. Throughout history, news organizations have served as checks against the government by reporting any factual gaps between political rhetoric and reality.

The media is responsible for speaking truth to power by reminding citizens how their representatives are voting, exposing scandals and corruption in all levels of government, and critiquing governmental attempts at propaganda to pull the wool over citizens’ eyes. Without public trust in the media, then who are we supposed to believe? Politicians? Talk show commentators? Satirists? Ourselves?

Informing the Citizenry

The media cannot help citizens stay informed about issues that affect them (both directly and indirectly) if those citizens don’t believe anything the media reports. For instance, it would certainly be easier to ignore the suffering and horrors going on around the world – be that ISIS operating in the Middle East, Syrian refugees drowning in the Mediterranean Sea, North Koreans facing death by starvation in their dictatorship society, or even homeless people dying right here at home in the US.

However, it’s important for us to acknowledge what’s going on because change would not be possible without outraged citizens vocalizing their dissent in the form of protest, critiques published on blogs or social media, voting, and other forms of activism. Since individuals do not possess the resources (money, time) to report on issues happening all over the world (or even in our own backyards), it’s up to the media to help us stay informed. But how can the media perform this crucial task if citizens refuse to believe anything the media reports is true?

Funding Diligent Reporting

Newspapers are in crisis mode, with the news industry’s subscriber figures and advertising revenue plummeting year after year. There are many possible explanations behind the decline of American news, but some of the most likely explanations are that fewer Americans are interested in reading the news (especially if they have to pay for it) and fewer Americans trust the news to provide accurate information and unbiased reporting thanks to all of the “fake news” accusations being thrown around in public discourses.

With rapidly decreasing funds for journalists, printing presses, news circulation, website maintenance, and all the other expenses involved for news organizations, how will they continue to fulfill their roles as public informants and government watchdogs? Some people have advocated for citizen journalism, but this is not a viable alternative to professional, trained journalists with minimal bias, ethical standards to adhere to, and enough time and dedication to uncover all the facts involved.

This means that public trust is extremely important when it comes to funding news organizations. If the public doesn’t trust the news, then they won’t pay for the news And as the old adage goes, “you get what you pay for” – in this case, we’ll get low-quality “journalism” from random internet bloggers and possibly fake news sources with hidden ideological agendas.